Is this the best social enterprise brand ever?
Sesame Workshop is the nonprofit organisation behind Sesame Street and so much more.
This is an excerpt from the Sesame Workshop website:
“It all started with the simple yet revolutionary idea to use television to help disadvantaged kids learn. Four decades later, Sesame Street is reaching millions of kids in 140 countries around the globe, with lessons not only about letters and numbers, but also important life skills.
“With Big Bird, Elmo, Abby, and friends, we believe we can continue to change the world by engaging kids who need us most. We’re helping families talk about tough issues, such as going to war and losing a job.
“We’re confronting the stigma of HIV in Sub-Saharan Africa, and in doing so, slowing its spread. We’re pulling American third-graders out of the widening literacy gap. And we’re reaching furry hands across dividing lines in such places as Israel and Northern Ireland in hopes that human hands will follow.
“By expanding our reach through new media and partnerships, led by our Muppets — who will always be the multicolored heart of Sesame — we’re helping millions of kids grow up smarter, stronger, safer, and kinder.”
“Can you tell me how?” Go on, download the nonprofit organisation’s 2009 annual report
Author: Donna Coyle
The Wales Co-operative Centre provides support to social enterprises and co-operatives in Wales
Written by C Kenzie
April 19, 2010 at 9:22 am
Posted in social enterprise