Tesco and Topshop take on social enterprise fashion
A fashion social enterprise that specialises in recycling old fabric is now being stocked by Topshop and will soon be stocked by Tesco.
The entire Goodone autumn/winter collection has been bought by Topshop to be sold in its flagship Oxford Circus store. The same collection was also bought by http://www.Yoox.com, an online boutique.
Also in October Goodone will be releasing a lower-cost fashion collection for the Tesco website.
The diffusion line will be made entirely from the wasted ends of fabric rolls in fair trade clothes that would otherwise go to landfill. The factory which the material comes from is based in Sri Lanka, fair trade certified and working towards becoming carbon neutral.
Goodone founder Nin Castle said it had taken over a year and a change in strategy to get to this stage with Tesco but once more systems were put in place it would get easier to get the right material from the ends of rolls.
‘Such large companies have large amounts of waste so it’s an attractive idea to incorporate the material back into their production line. It ticks the green box and it saves money in the long run,’ she said.
“It’s really important that big companies like Tesco and Topshop take on board these issues because if the fashion industry is ever going to be sustainable we have to, have to, implement recycling and upcycling.”
Castle said that the UK fashion industry produces 2m tonnes of clothing waste per year, with only 16 per cent recovered and the rest destined for landfill.
Source: Social Enterprise Live