Wales Co-operative Centre

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Gap bows to the pressure of social media

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Gap Brand, the high street fashion retailer, recently released a new version of their iconic logo.

The new logo was met with a storm of protest via social media and it quickly went viral once spotted on their website.

Gap listened to their customers and supporters, and one week later, replaced the new logo with the original blue square.

But should Gap have been so quick to bow down to their customers? People don’t like change very much and take time to get used to something new. Some brand changes which were met with criticism and disdain when first released have then gone on to win awards a year later for their new and innovative design.

The company said it had taken on board the “outpouring of comments from customers and the online community in support of the iconic blue box logo” and heeded their suggestion.

Social media allows people to have a voice, and sometimes it’s a very loud voice. Perhaps Gap should have stood their ground, although to do that they would have needed full confidence in their logo redesign.

Gap now say they are going to ‘crowd source’ ideas for their new logo from the community – this means they get a logo the community can’t complain about and they can save on further design costs at the same time!


Written by C Kenzie

October 22, 2010 at 10:43 am

Posted in uncategorised

Tagged with , ,

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