Valleys business hopes new venture will inspire the ‘Guitar Hero’ generation
A South Wales social enterprise, which specialises in music tuition for people in disadvantaged communities, is confident a new book it has launched will help to discover the next Kelly Jones or James Dean Bradfield!
AX Music, supported by the Wales Co-operative Centre, has developed the ‘Compose Play Live’ guidebook for anyone wanting to learn the basics (Grade 1) of the electric guitar. The Aberdare-based business says the book is unique, as it is part of a project that will lead to formally-accredited grades being awarded to electric guitar students for the first time, similar to those that have existed for classical instruments for many years.
AX Music has been working with Agored Cymru (formerly OCN Wales) in developing the accredited programmes for modern musical instruments.
Phil Harris, Managing Director of New Developments at AX Music, says: “The launch of Compose Play Live will eventually enable people of all ages and backgrounds to learn how to play the electric guitar to a very high standard, but with the knowledge that they will also be able to earn an official grade to prove how good they are.
“This will mean a lot to people as they try to make their way in a very competitive market. The money raised from sales of Compose Play Live will help fund new courses, books and workshops, which in turn will encourage creativity among individuals and groups of aspiring musicians, particularly in areas of deprivation.
“We’re grateful for the support of the Wales Co-operative Centre, and our other partners and funders, for helping us to reach this stage in our development, as a business that can make a profit for social purposes.”
Nia Wright Morgan, Operations Director, Wales Co-operative Centre, says: “We’ve been delighted to work with AX Music and aid its ongoing development.
“They approached us for support and through consultancy services, received assistance in putting together a five-year business plan and financial plan. This was done through the Social Enterprise Support Project that we are delivering on behalf of the Welsh Assembly Government.
“AX Music has also benefited from business networking opportunities, as they have made some useful links at meetings that we’ve organised. I’m looking forward to seeing AX Music record further successes in 2011, showing how social enterprises can succeed and play a vital role in Welsh communities.”
2011 promises to be a busy and exciting year for AX Music, as it is also planning to launch a Compose Play Live drumming tuition book, work on projects with a number of local authorities and voluntary organisations in the South Wales Valleys and forge links with organisations in other parts of Wales, such as TAPE Community Music and Film social enterprise in Conwy, North Wales.