Cardiff statues get in on the act for Fairtrade Fortnight
Statues around Cardiff have been helping to promote this year’s Fairtrade Fornight (28th Feb – 13th Mar) theme ‘Show Off Your Label’. They’ve kindly agreed to be photographed wearing Fair Trade clothing.
The panther on the animal wall at Cardiff Castle wears a Fair Trade hoodie from Gossypium:
‘People Like Us’, wearing a woman’s blue cardigan with a Fairtrade themed cotton apron; both items come from Cardiff Fair Trade shop Fair Do’s. The male figure is wearing one of Gossypium’s cotton hats, and the cotton hat and scarf worn by his dog is from the same set:
‘Girl’ by Robert Thomas is wearing a Fair Trade cotton scarf and Fair Trade woollen hat also from Fair Do’s:
To see more photos please visit Wales Co-operative Centre on Flickr.
Two thirds of UK households buy fair trade products, yet less than 1% of the UK cotton market is fair trade. This suggests that while demand is high, the textiles trade is yet to tap those sales.
So in addition to our profile raising photos, we’re also mailing letters to businesses that encourage them to sell fair trade cotton products. But…we also printed the letters on fair trade cotton. That way, people in a position to supply the high demand for fair trade clothes etc. will have a sample of the cloth, as well as a host of reasons to buy it.
(In spite of the recession, people spent more on fair trade products, with the average spend rising by 5.5%. A free poll has also found that a massive 96% of consumers would pay extra for ethical goods. Recently, the fair trade market in Britain shattered the £1 bn. mark.)
See the buzz around fair trade cotton at www.bit.ly/hIEhiO. For fair trade enquiries, the Wales Co-operative Centre can be contacted on 0300 111 5050.
To find out what else we’re doing to promote Fairtrade Fortnight, please visit our website Fairtrade Fortnight at the Wales Co-operative Centre.