Wales Co-operative Centre

Canolfan Cydweithredol Cymru

Results of Wales’ Favourite Fair Trade Cuppa poll

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A new Fair Trade hero emerged this Fairtrade Fortnight.  Coffee Culture in Llandudno has come out top in a national poll to find Wales’s Favourite Fair Trade cuppa.

‘Wales’ Favourite Fair Trade Cuppa Poll’ was run by the Wales Co-operative Centre to discover where people go for their favourite ethical brew.

27 businesses were nominated including cafés, pubs and the Arriva Trains Wales service which serves fair trade beverages on their long distance services.  1395 votes were cast in total.

Elizabeth Hudson, Fair Trade Marketing Officer at the Wales Co-operative Centre, says: “Cafés selling Fair Trade drinks have a loyal following of fans.  The poll was a great opportunity to find the nation’s favourite.”

With 418 votes, Coffee Culture in Swansea took second place, and The Red Cafe in Mumbles claimed third place with 210 votes. The Herb Garden in Llandrindod Wells came in fourth with 71 votes, and at 45 votes, The Embassy Café of Cardiff took fifth place.

Despite hard times, cafés remains an affordable treat.  Indeed sales of fair trade coffee have increased 14% to just over 14,000 tonnes, which is equivalent to an estimated 6.4 million cups of Fairtrade coffee drunk every day. Sales of fair trade tea have increased 5% by volume in the last year, equivalent to 9.3 million cups of tea drunk every day. The fair trade option may only represent an extra 1 pence cost to your regular cuppa.

Overall, sales of Fairtrade products have risen by 40% in 2010 to an estimated retail value of £1.17bn compared with £836 million in 2009.

As part of the activity for Fairtrade Fortnight, Fair Trade Wales made a special showing of the film ‘Black Gold’ at their pop-up shop in the Morgan Arcade, Cardiff. After the 2006 film was made, Starbucks adopted a Fairtrade policy, and the café chain immediately became the world’s largest buyer of fair trade coffee.

Thursday’s announcement by The Wales Co-operative Centre is further evidence that there is still room for ethics in the hard times.

Visit  http://fairtradecuppa.org/ for more information.

The Wales Co-operative Centre offers support and advice to Welsh businesses looking to adopt a Fair Trade policy or start a specialist Fairtrade business.

Written by C Kenzie

April 10, 2011 at 9:18 am

Posted in Fair Trade

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