Cardiff University will be at heart of creative alliance
A WELSH university will be at the heart of a £16m knowledge exchange hub to help accelerate creative and digital innovation.
Cardiff University will become part of the new Research and Enterprise in Arts and Creative Technologies Hub (REACT) for Bristol, the south-west of England and South Wales, the Arts and Humanities Research Council (AHRC) announced.
It will be in partnership with the University of the West of England (UWE), the universities of Bristol, Exeter and Bath, as well as Bristol’s Watershed Media Centre and a wide range of creative industry partners.
Professor Ian Hargreaves, chairman of digital economy in the university’s School of Journalism, Media and Cultural Studies and Cardiff Business School, will lead the Cardiff team’s involvement.
Speaking about the new REACT Hub, Professor Hargreaves said: “The work undertaken by the hub will have a direct impact on the creative economy and deliver substantial benefits for businesses and education.”
David Willetts, Minister for Universities and Science, said: “Interaction between businesses and universities is crucial for driving growth.
“It enables businesses and organisations to benefit from our world-class research base, gaining new knowledge and ideas. This major investment will not only enrich the creative industries but is also a vote of confidence in the excellent arts and humanities research at our higher education institutions.”
Welsh partners in the project include Chapter, Welsh National Orchestra and the Do Lectures, an organisation based in Cardigan.
Other Hubs will be led by the University of Lancaster, the University of Dundee and Queen Mary, University of London.
AHRC chief executive officer Professor Rick Rylance said: “The UK is outstanding at many things and leads the world in some. Of these, the quality and innovation of our research and the dynamism of our creative economy are two that stand out.
“These AHRC Creative Economy Hubs offer the opportunity to unite these sectors to the benefit of both sides and the country as a whole. The successful consortia emerged from an exceptionally strong field.
“We congratulate them, look forward to working closely with them over the next four years.”