Modern Pioneers campaign launched for Co-operatives Fortnight
Today marks the start of a campaign that the Wales Co-operative Centre is running for Co-operatives Fortnight (21st June – 5th July) that shows the strength and diversity of co-operative businesses in Wales.
Through a series of blog posts, the ‘Modern Pioneers’ campaign highlights the sizes and types of co-operatives in Wales and the sectors in which they operate. It’s inspired by the Rochdale Pioneers, who are among the forefathers of the co-operative movement.
We’ve worked with 14 people, who are at the heart of their own businesses, to explain what it’s like to be a part of the co-operative movement in Wales, why they got involved in the first place and how they see the role of co-operatives in the Welsh economy. We’ve also attempted to replicate the famous, original image of the Rochdale Pioneers, through a series of special photo-shoots around Wales, with the magical, finishing touches made on Photoshop.
The Rochdale Society of Equitable Pioneers was a group of 28 people, around half of whom were weavers, that was formed in 1844. As the mechanisation of the Industrial Revolution was forcing more and more skilled workers into poverty, these tradesmen decided to band together to open their own store, selling food items they could not otherwise afford. With lessons from prior failed attempts at co-operation in mind, they designed the now famous Rochdale Principles, and over a period of four months they struggled to pool one £1 per person for a total of 28 pounds of capital. On 21 December 1844, they opened their store with a very meagre selection of butter, sugar, flour, oatmeal and a few candles. Within three months, they expanded their selection to include tea and tobacco, and they were soon known for providing high quality, unadulterated goods. Ten years later, the British co-operative movement had grown to nearly 1,000 co-operatives.
The rest, as they say, is history. The Rochdale Pioneers are often talked about in the same breath as Robert Owen, as being the forefathers of the co-operative movement. We hope our Modern Pioneers campaign helps to increase awareness of the roots of co-operative development, while showing what today’s co-operatives in Wales are achieving.
We’d just like to thank all of our Modern Pioneers who participated, as well as those who hosted the photo-shoots, including Saith Seren, the Robert Owen Museum, Dynamix, 4CG and the John Lewis store in Cardiff. Thanks also to Mike Dean of Eye Imagery Photography for working with us on this project.