Social Saturday just got bigger!
Wales Co-operative Centre Chief Executive, Derek Walker, blogs about the upcoming Social Saturday event on 13th September. Social Saturday aims to boost the number of people buying from Britain’s social enterprises.
Following our successful Social Saturday and Go Full Circle social enterprise campaigns last year, we are happy to announce that Social Enterprise UK are taking the Social Saturday campaign UK wide for 2014!
We are delighted that our campaign has been taken on by the national representative body for Social Enterprises in the United Kingdom and that our innovative approach will be promoted across England and Scotland as well as across Wales!
The first UK national Social Saturday will take place on Saturday 13th September 2014.
The 2013 Social Enterprise UK State of Social Enterprise Survey shows that social enterprises primarily trade with the general public, but whilst three quarters of the public support the idea of social enterprise, awareness of social enterprises remains low.
Social Saturday will seek to raise awareness of social enterprises and encourage consumers to ‘buy social’. It is an opportunity for the sector to ‘make some noise’ and a platform for social enterprises to sell and promote their products and services. Social Saturday will be supported by a national PR campaign.
It is intended that Social Saturday will become an annual ‘event’ on which the sector can build, and it will seek to engage local councils, AMs, MPs, ministers and business. The day aims to mobilise groups and communities to raise awareness of social enterprise within towns, cities and villages.
We are proud to support the first UK wide Social Saturday (but remember, you saw it here first)!
To get involved, please visit: www.walescooperative.org/social-saturday-2014
Derek Walker, Chief Executive, Wales Co-operative Centre