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Swansea co-operative consortium wins Innovation in Business Award

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Natalie Reynolds, That Useful Company, recieves her Innovation in Business Award

Natalie Reynolds recieves her Innovation in Business Award

Social media and marketing expert Natalie Reynolds has won an award for innovation at today’s South Wales Evening Post Women in Business Awards 2013.

Natalie is a founding member of the marketing co-operative consortium That Useful Company which was set up last year with assistance from the Wales Co-operative Centre.

The new company allowed the co-operative’s members to work together on marketing projects and contracts under the umbrella company whilst still remaining specialists in their own fields.

It was Natalie’s idea to find a way of formalising several informal collaboration relationships into a consortium to be able to bid for larger contracts than they could attract as sole traders or as small businesses.

Since its launch in 2012 the co-operative has expanded rapidly, necessitating two office moves and the creation of several jobs.

The co-operative consortium has won a number of marketing contracts where businesses get the benefit of working with specialists across a number of marketing areas including social media, web, design and strategy.

Natalie said, “ I am hoping that even more people will start thinking of working in a similar way as I believe it will help support micro-businesses in the Welsh economy”.

Sarah Owens who helped Natalie and the other members of the co-operative to set up the new business was delighted with the news, “This is such a well deserved award. Natalie and her colleagues have worked so hard to make this co-operative consortium a success and it is great to see them as they reap the benefits. Working together in a formal co-operative consortium is a great way of small enterprises accessing work they couldn’t access by themselves and is an approach that can work across any sector in Wales”.

To find out more about That Useful Company, visit

To find out more about working together in a co-operative consortium, visit

Natalie Reynolds, co-founder of That Useful Company with her Innovation in Business Award

Natalie Reynolds, co-founder of That Useful Company with her Innovation in Business Award

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